Asset Marketing Services

Asset Marketing Services (AMS) was a direct competitor during my tenure with Collectible America. After optimizing the paid-search campaigns for Collectible America, AMS lost significant revenue and market share and purchased Collectible America within 6 months. AMS acquired my talent and tasked me with re-developing the ecommerce and email marketing platforms and strategies while managing email- and search-marketing campaigns across 3 brands. Under my strategic direction, AMS realized significant gains:

• Doubled new customer counts and increased lifetime value by 29%
• Increased paid-search revenue by 43% and orders by 36%
• Increased email revenue by 40% and orders by 51%
• Increased email deployments by 33% while cutting production costs
• Streamlined email production workflow and decreased manhours by 50%
• Integrated email automation and lifecycle programs across all channels
• Identified significant annual cost-savings opportunity during vendor selection
• Led email and ecommerce vendor selection with 500+ strategic requirements
• Integrated complex databases (Email, Analytics, eCommerce, ERP, CRM)