Professional Profile

Experienced, analytical and detail-oriented Ecommerce Marketing Manager with over five years experience in planning, developing, implementing, and optimizing ecommerce platforms as well as email- and search-marketing strategies

Education

Bachelor of Science,Marketing
Saint Cloud State University | Saint Cloud, MN
AACSB Accredited

Experience

Search Engine Marketer / Email Marketer / Web Developer
Brandon Tamm Marketing & Web Development (December 2007 – Current)

Develop and manage web initiatives for multiple clients. Initiatives include web development, ecommerce management, search marketing management, and email marketing management

  • Develop, implement and market scalable web properties
  • Collaborate with cross-functional teams during sales and development
  • Manage search- and email-marketing campaigns

Ecommerce Business Analyst (Ecommerce Strategist equivalent)
Asset Marketing Services (March 2011 – June 2013)

Redeveloped ecommerce and email marketing platforms and strategies while managing email- and search-marketing campaigns across 3 brands

  • Doubled new customer counts and increased lifetime value by 29%
  • Increased paid-search revenue by 43% and orders by 36%
  • Increased email revenue by 40% and orders by 51%
  • Increased email deployments by 33% while cutting production costs
  • Streamlined email production workflow and decreased manhours by 50%
  • Integrated email automation and lifecycle programs across all channels
  • Identified significant annual cost-savings opportunity during vendor selection
  • Led email and ecommerce vendor selection with 500+ strategic requirements
  • Integrated complex databases (Email, Analytics, eCommerce, ERP, CRM)

Website Manager (Ecommerce Marketing Manager equivalent)
Collectible America (March 2010 – March 2011) Acquired by Asset Marketing Services

Redeveloped ecommerce platform, email- and search-marketing campaign strategy

  • Increased email revenue by 43% through testing and marketing automation
  • Optimized ecommerce platform for a 42% increase in organic search traffic
  • Optimized highly competitive paid campaigns and decreased costs by 37%
  • Planned and managed ecommerce redevelopment 15% under-budget
  • Led outside team of 1 front- and 2 back-end web developers
  • Seamless transition of 60k customers and 1k products to Magento platform

Leadership Activities & Honors

  • Asset Marketing Services – Received Electrum Award for saving $400k annually
  • American Marketing Association – Outstanding Achiever Award as Webmaster
  • AMA National Conference – 3rd Place, Dr. Carl O. Mann Web Developer Award

Technical Skills

SiteCatalyst / SearchCenter
Responsys / ExactTarget
AdWords / AdCenter
Predictive Intent

Magento/Wordpress
PHP/SQL/CSS/XHTML
SVN/GIT Source-Control
Linux Administration
Apache/NginX/Litespeed

Microsoft Office
Adobe Creative Suite
Basecamp / Jira

Marketing Skills

Ecommerce Optimization
New Customer Acquisition
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Marketing Automation
Loyalty & Retention
Database Marketing
Lead Generation
Email Marketing
Copywriting

Hire Me / Request Project !