About
Professional Profile
Experienced, analytical and detail-oriented Ecommerce Marketing Manager with over five years experience in planning, developing, implementing, and optimizing ecommerce platforms as well as email- and search-marketing strategies
Education
Bachelor of Science,Marketing
Saint Cloud State University | Saint Cloud, MN
AACSB Accredited
Experience
Ecommerce Architect
Quick Attach Attachments, LLC (Jul 2015 – Jun 2018)
Architected, developed, integrated and managed www.quickattach.com and www.erskineattachments.com
- Full, real-time integration of Magento, Salesforce CRM & Marketing Cloud, SysPro ERP
- Architected and developed fully containerized Ecommerce solution for Magento 1 & 2
- Provided development oversight and accommodated 5 integration developers in Russia/India
- Customized module to satisfy requirement of collecting customer data during cart add
- Continuous integration, backup and micro service level monitoring
- Transitioned business strategy from lead-generation to Ecommerce
Search Engine Marketer / Email Marketer / Web Developer
Brandon Tamm Marketing & Web Development (December 2007 – Current)
Develop and manage web initiatives for multiple clients. Initiatives include web development, ecommerce management, search marketing management, and email marketing management
- Develop, implement and market scalable web properties
- Collaborate with cross-functional teams during sales and development
- Manage search- and email-marketing campaigns
Ecommerce Business Analyst (Ecommerce Strategist equivalent)
Asset Marketing Services (March 2011 – June 2013)
Redeveloped ecommerce and email marketing platforms and strategies while managing email- and search-marketing campaigns across 3 brands
- Doubled new customer counts and increased lifetime value by 29%
- Increased paid-search revenue by 43% and orders by 36%
- Increased email revenue by 40% and orders by 51%
- Increased email deployments by 33% while cutting production costs
- Streamlined email production workflow and decreased manhours by 50%
- Integrated email automation and lifecycle programs across all channels
- Identified significant annual cost-savings opportunity during vendor selection
- Led email and ecommerce vendor selection with 500+ strategic requirements
- Integrated complex databases (Email, Analytics, eCommerce, ERP, CRM)
Website Manager (Ecommerce Marketing Manager equivalent)
Collectible America (March 2010 – March 2011) Acquired by Asset Marketing Services
Redeveloped ecommerce platform, email- and search-marketing campaign strategy
- Increased email revenue by 43% through testing and marketing automation
- Optimized ecommerce platform for a 42% increase in organic search traffic
- Optimized highly competitive paid campaigns and decreased costs by 37%
- Planned and managed ecommerce redevelopment 15% under-budget
- Led outside team of 1 front- and 2 back-end web developers
- Seamless transition of 60k customers and 1k products to Magento platform
Leadership Activities & Honors
- Asset Marketing Services – Received Electrum Award for saving $400k annually
- American Marketing Association – Outstanding Achiever Award as Webmaster
- AMA National Conference – 3rd Place, Dr. Carl O. Mann Web Developer Award
Technical Skills
SiteCatalyst / SearchCenter
Responsys / ExactTarget
AdWords / AdCenter
Predictive Intent
Magento/Wordpress
PHP/SQL/CSS/XHTML
SVN/GIT Source-Control
Linux Administration
Apache/NginX/Litespeed
Microsoft Office
Adobe Creative Suite
Basecamp / Jira
Marketing Skills
Ecommerce Optimization
New Customer Acquisition
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Marketing Automation
Loyalty & Retention
Database Marketing
Lead Generation
Email Marketing
Copywriting