Email Marketing

Utilizing Email Marketing and Automated Lead Nurturing can dramatically improve your day-to-day sales and marketing workflows as well as the effectiveness of your sales and marketing teams:

• Only 20% of leads are sales-ready when they first come in
• 35-50% of sales go to the vendor that responds first
• Communicate with 70% of your leads
• Engage 50% of your leads
• Decrease cost per lead by 33%
• Generate 50% more sales-ready leads
• Nurtured leads make 47% larger purchases

Why Use Automated Lead Nurturing?

Utilizing Email Marketing and Automated Lead Nurturing can dramatically improve your day-to-day sales and marketing workflows as well as the effectiveness of your sales and marketing teams.

• Respond immediately to new leads – deliver timely information before sales has a chance to call
• Save time and resources – build rapport, answer FAQ’s and handle objections before the call
• Nurture leads with content – deliver content, video, blog posts, and articles to nurture leads
• Send the right message, at the right time – follow up on what customers read/see on your site
• Deliver consistent messaging – standardize communication and say the right words to customers
• Track performance – reporting to learn what is working and what needs to be changed

Example Automated Lead Nurturing Campaign